Cleo and Canary was my Capstone project for my Bachelor of Design. This project demonstrates my broad spectrum of design skills, and my strong ability in developing and responding to a brief.

The client, Cleo and Canary, is a fictional whisky brand and distillery. I explored gender and racial representation in the industry and how it is commonly reflected in branding and visuals. Challenging this standard, I created a bold and proudly feminine design response, consciously steering away from stereotypes.

This was a complete communication design package, including a website, large external posters, product packaging, social media mockups and a TV commercial.