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Cleo & Canary


the client

Swinburne Online (Bachelor of Communication Design)

the role

Graphic Designer
Art Director

the details

Branding, Packaging, Web, Photography, Print, Publication, Illustration

the project

Cleo and Canary was my Capstone project for my Bachelor of Design. This project demonstrates my broad spectrum of design skills, and my strong ability in developing and responding to a brief.

The client, Cleo and Canary, is a fictional whisky brand and distillery. I explored gender and racial representation in the industry and how it is commonly reflected in branding and visuals. Challenging this standard, I created a bold and proudly feminine design response, consciously steering away from stereotypes.

This was a complete communication design package, including a website, large external posters, product packaging, social media mockups and a TV commercial.
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