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1984! The Musical!


the client


the role

Graphic Designer, Photographer

the details

Social Media, Musical Theatre, Publication, Branding, Print, Art Direction, Publicity, Digital

the project

The Sydney University Musical Theatre Ensemble (MUSE) brings the original Australian musical to life, full of tap-dancing in torture chambers, rats with razzle-dazzle, and Big Brother with even bigger star power. The campaign is targeted at university students and the theatre community of Sydney.
The solution is inspired by constructivist propaganda, with more light-hearted themes and images included throughout. It emphasises the chaotic hilarity of the show itself, combined with references of totalitarianism, surveillance and order, remaining true to the original text.
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